Blue Cross Blue Shield of Michigan makes healthy living more affordable for members

February 1, 2010

DETROIT - Blue Cross Blue Shield of Michigan and Blue Care Network have partnered with Michigan-based companies and other national businesses to help their members achieve healthier lifestyles. The Michigan Blues are launching Healthy Blue Xtras℠, a new savings program exclusively for Blues members.

"From groceries and fitness gear, to yoga and gym packages, members will be able to find discounts on everything they need to support healthy, balanced lifestyles," said Kathryn Levine, vice president of Corporate Marketing and Product. "These big savings and special offers will help members make healthy lifestyle choices on everyday products and services."

Healthy Blue Xtras, features a "Good for you. Good for Michigan." tagline. Blues members can receive special offers from more than 30 Michigan-based companies, including:

American Cycle & Fitness
American Home Fitness
Dunham's Sports®
Edible Arrangements®
Moosejaw
Nino Salvaggio®
Powerhouse Gym®
The HomesteadSM: America's Freshwater Resort
WeightWatchers®


Blues members can also access Blue365®, our national savings program, through Healthy Blue Xtras. Some of these partners include:

Curves®
Jenny Craig®
Reebok®
Gold's Gym®
Snap Fitness 24-7TM
Nutrisystem®
eDiets®
Kronos Optimal Health Company®
Westin Hotels & Resorts®
Fairmont Hotels & Resorts®

Blues members should visit Healthy Blue Xtras to see all participating retailers, which are updated monthly, and find out how to redeem their special offers. Members can also take a health assessment, research hospitals, compare medication options, participate in online health coaching programs and more when they visit this site and register for Member Secured Services.

Through this innovative approach to health care, the Blues are responding to the needs of its members by helping them take control of their health in a convenient manner — online. The Blues hope these measures will help members make more informed, proactive health care decisions that will heighten their awareness and well-being and reduce health care costs in the long run.

"Health care costs will be impacted in the long run as more people become active managers of their health. Our members should have confidence that Blue Cross is their partner in this effort," Levine added. "Education, information and motivation will lead to the adoption of healthier behaviors. Healthy Blue Xtras and our online support tools provide a practical approach to helping Blues members improve their health."

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.6 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred®, Community Blue℠ and Healthy Blue Incentives℠ PPOs; Blue Care Network HMO; BCN Healthy Blue Living℠; Flexible Blue℠ plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue℠ products in the under-age-65 individual market. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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