Think Pink: Light display supports fight against breast cancer
October 1, 2009
DETROIT - Two giant pink ribbon light displays will illuminate Blue Cross Blue Shield of Michigan's 21-story downtown Detroit headquarters building throughout October to commemorate National Breast Cancer Awareness Month and encourage women to take regular mammograms.
The 11-story high pink ribbons adorn both the north and south sides of the Blues' headquarters building on East Lafayette near I-375 in downtown Detroit.
Blue Cross Blue Shield of Michigan has a proud tradition of spotlighting important causes and special events with light displays. The pink ribbons will remain until November, when Blue Cross will continue a more than 30-year tradition and install a giant holiday tree in green lights for the months of November and December.
More information about National Breast Cancer Awareness Month is available at nbcam.org.
Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred®, Community Blue℠ and Healthy Blue Incentives℠ PPOs; Blue Care Network HMO; BCN's Healthy Blue Living℠; Flexible Blue℠ plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue℠products in the under-age-65 individual market. BCBSM also offers dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.