Blue Cross Blue Shield of Michigan Foundation wins award from Michigan Health Council for nursing support program

Program helps retain experienced nurses by offering new career opportunities

December 1, 2009

DETROIT - The Blue Cross Blue Shield of Michigan Foundation received the Building Michigan's Healthcare Workforce Award from the Michigan Health Council. The award recognizes a joint educational initiative with Michigan State University called Nursing for Life: The RN Career Transition Program. This program improves the retention of experienced nurses by offering them new career opportunities.

"Nurses are critical to quality health care and we are pleased to support efforts that help retain an adequate and skilled nurse workforce in our communities," said Ira Strumwasser, executive director and CEO of the Blue Cross Blue Shield of Michigan Foundation. "We need these valuable health care professionals to ensure and maintain a healthy Michigan."

The program provides support to the nursing profession challenged by the physical demands of working in an acute-care hospital environment. In the absence of other clinical opportunities, many leave the field of nursing. Nursing for Life offers career alternatives by providing state-of-the-art education in both classroom and clinical settings to transition nurses to other types of less physically demanding jobs. These include nursing opportunities in long-term care, ambulatory and hospice facilities.

For more than 65 years, the Michigan Health Council has been a leader in developing programs that address health care workforce issues in Michigan. The Council's awards recognize Michigan's health care organizations and educators who are taking creative approaches to recruit and retain a skilled and diverse health care workforce in Michigan. The BCBSM Foundation has a long history of supporting nurse researchers who seek to improve clinical practice, alleviate the shortage of nurses, and retain qualified nurses in the workforce.

The Blue Cross Blue Shield of Michigan Foundation is dedicated to improving the health of Michigan residents through the support of research and innovative programs. The Foundation's grant programs are conducted in Michigan by Michigan-based researchers and nonprofit community health care organizations. The BCBSM Foundation is the philanthropic affiliate of Blue Cross Blue Shield of Michigan. The Foundation is a 501(c)(3) nonprofit organization and an independent licensee of the Blue Cross and Blue Shield Association. For more information, visit bcbsm.com/foundation

Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. The company offers a broad variety of plans including: Traditional Blue Cross Blue Shield; Blue Preferred®, Community Blue℠ and Healthy Blue Incentives℠ PPOs; Blue Care Network HMO; BCN Healthy Blue Living℠; Flexible Blue℠ plans compatible with health savings accounts; Medicare Advantage; Part D Prescription Drug plans, and MyBlue℠ products in the under-age-65 individual market. The Blues also offer dental, vision and hearing plans. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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