WDIV-TV, Blue Cross Blue Shield of Michigan and The Parade Company help launch The Biggest Loser: Detroit Edition

Weight loss challenge guides Metro Detroiters to better health

*This release is jointly issued by BCBSM, WDIV and The Parade Company

August 28, 2009

DETROIT - WDIV-TV, Blue Cross Blue Shield of Michigan and The Parade Company will launch The Biggest Loser: Detroit Edition contest on Monday, August 31. Six contestants from Metro Detroit have been selected from approximately 200 applicants to compete in this 12-week weight loss challenge that will be featured on ClickonDetroit.com.

"The Biggest Loser is one of the most popular programs in metro Detroit, and America's Thanksgiving Parade is one of our treasured traditions on Local 4," said Marla Drutz, WDIV vice president and general manager. "By partnering with Blue Cross Blue Shield and the Parade Company, we're confident that this a great opportunity for our entire community to begin a new focus on healthy living.  It's sure to be an exciting competition."

All six contestants will come together during a contest kick off party at The Parade Company where they will each weigh-in for the first time and begin their journey to better health.

"We are so excited to partner with Blue Cross Blue Shield and WDIV on the Biggest Loser: Detroit Edition," said Tony Michaels, president and CEO, The Parade Company. "This program encourages healthy eating and exercising and we, along with our partners, look forward to helping people take the first step toward a healthier lifestyle."

The emphasis on healthy lifestyles was the attraction for Blue Cross Blue Shield of Michigan's involvement.

"The Blues are committed to Michigan's health through our unique mission and believe in supporting healthy lifestyles," said Ken Dallafior, BCBSM senior vice president of group sales and corporate marketing. "That's why we're proud to join forces with WDIV-TV and The Parade Company for The Biggest Loser: Detroit Edition contest."

To guide the contestants through this weight loss journey, the Blues will provide each contestant a health coach who will meet with them once a week to provide nutrition and exercise advice. Together, BCBSM and WDIV-TV will track the progress of each contestant on ClickonDetroit.com, through blog and video posts.

The fitness program for the participating contestants will be based on the NBC hit reality series The Biggest Loser, which begins its highly anticipated 8th season on Tuesday, Sept. 15 at 8 p.m. on WDIV Local 4.

On Thursday, Nov. 26, one of the six contestants will be named winner of The Biggest Loser: Detroit Edition, win great prizes including a Nintendo Wii and Wii Fit, gift certificates towards a new wardrobe, exercise equipment, and more.  In addition, the winner will be named an Honorary Grand Marshall of the parade and ride on a float during America's Thanksgiving Parade, televised live on WDIV Local 4.

"This contest is about eating well and exercising to lose weight," said Dallafior. "And the Michigan Blues are looking forward to helping people take the first step toward a healthier lifestyle."

About Blue Cross Blue Shield of Michigan
Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to 4.7 million members residing in Michigan, in addition to members of Michigan-headquartered groups who reside outside the state. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.

About WDIV-TV
WDIV-TV Local 4, the NBC affiliate television station in Detroit, is the leader in local news, weather, sports and event programming in southeast Michigan with a strong tradition of commitment to the community.  WDIV's Local 4 News at 11 p.m. is the top-rated newscast in the state, and ClickOnDetroit.com, the station's website, is the most-visited site in metro Detroit. WDIV-TV is owned by Post-Newsweek Stations, Inc.

About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 83 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit, each year, including the Target Fireworks, River Days and America's Thanksgiving ParadeĀ®.

Ā©1996-2014 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.

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