Blue Cross Blue Shield of Michigan looking for outstanding kids to spotlight as #MIKidsCan Champion of the Month

Michigan residents under the age of 18 are eligible to be nominated for recognition

May 24, 2016

DETROIT — Blue Cross Blue Shield of Michigan is looking for kids who should be recognized for their commitment to living a healthy, active lifestyle. Each month, one inspirational child will be selected as the #MIKidsCan Champion of the Month. #MIKidsCan is Blue Cross’ statewide initiative to encourage everybody in Michigan to help the kids in their lives make healthier choices — like choosing healthy foods and making sure they get 60 minutes of active play every day.

“It’s important that we encourage our kids to develop healthy habits while they’re young, so these habits stick with them into adulthood,” Andy Hetzel, vice president of Corporate Communications at Blue Cross Blue Shield of Michigan. “The #MIKidsCan Champion of the Month is our way of recognizing Michigan kids for staying active, making healthy choices and motivating friends and family to do the same.”

Seven-year-old Isabelle Sarkody of Woodhaven, Mich. was selected as the May #MIKidsCan Champion of the Month after ranking in the top five nationwide finalists of nearly 2,500 entries in a healthy breakfast competition. To read Isabelle’s story, or nominate a child, visit ahealthiermichigan.org/mikidscan. Children must be under 18 years old and reside in Michigan to be eligible.

Nearly one in three children in Michigan is overweight or obese – putting them at greater risk for chronic health problems down the road. Blue Cross Blue Shield of Michigan wants to change this. Over the past 11 years, Blue Cross has given nearly 6.5 million dollars in grants to local schools to support school-based health and wellness education, reaching more than 180,000 students in nearly 400 schools. For more information on Blue Cross' ongoing efforts to help improve childhood health, visit ahealthiermichigan.org/mikidscan or follow #MIKidsCan on Twitter.

Blue Cross Blue Shield of Michigan, a nonprofit mutual insurance company, is an independent licensee of the Blue Cross and Blue Shield Association. BCBSM provides and administers health benefits to more than 4.5 million members residing in Michigan in addition to employees of Michigan-headquartered companies who reside outside the state. For more company information, visit bcbsm.com and MIBluesPerspectives.com.