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Learn moreAdvertising Guidelines
Blue Cross Blue Shield of Michigan offers Advertising Guidelines for Agents (PDF) to show you how to correctly use our product names and service marks in your marketing communications. Check out our new customizable advertising templates for MyBlueSM products and Medicare Advantage.
Blue Cross Blue Shield and Blue Care Network of Michigan must approve any and all advertisements, promotions and communications that use our name or logos. Please see Review Processes in the guidelines for contact information.
Did you know...
Camera ready artwork of the logo can be obtained through Agent Sales or your managing agent. If your communications are targeted to the individual market, contact Individual Business Sales or your managing or general agent.
Advertising Guidelines for Agents (PDF) covers the following topics:
- Introduction
- Agent use guidelines
- How to use our logos
- Design basics
- How to use our name
- How to use BCBSM’s thematic
- Product and program names
- Business cards and stationery
- Listings and ads in telephone directories
- Web sites
- Review processes
